Case Study: National Aquatic Centre achieves significant digital ticket sales growth with Future Ticketing

National Aquatic Centre - Customer Case Study

The National Aquatic Centre, one of Europe’s most innovative water parks and a major venue for national and international sporting events, needed a cloud-based digital attraction management and ticketing system. The centre wanted a flexible platform to improve customer understanding, build a customer database, manage sales across multiple channels, control capacity, reduce fraud, and speed access for large events.

Future Ticketing provided a customised, branded online ticketing solution for the National Aquatic Centre, supporting online, cash desk, mobile, and group bookings with real-time sales and access control. The implementation helped drive significant growth in digital ticket sales and contributed to exceptional revenue growth, while also helping the centre surpass its ticketing revenue target for the 2018 World Para Swimming Allianz European Championships.

National Aquatic Centre

Patrick Haslett

Commercial Director of The World Para Swimming European Championships