Case Study: Dundee United boosts digital ticket sales with Future Ticketing

Dundee United - Customer Case Study

Dundee United, one of Scottish football’s leading clubs, needed a flexible digital ticketing system to support online sales, mobile revenue, complex membership and ticket types, and fast, compliant stadium access across more than 40 entry points. The club also wanted an open API that could integrate with partners like Bleep PLC and MTC Digital to create a unified view of customer data across retail and ticketing.

Future Ticketing provided the club with its digital ticketing platform, including an embeddable purchase flow, customisable CSS styling, API integrations, live reporting, and season ticket automation. The results included a derby sell-out in under 24 hours, online sales rising from 34% to 83% for a key fixture, and a successful seven-figure season ticket renewal programme during lockdown, helping Dundee United improve fan engagement, operations, and crowd management.

Dundee United