Case Study: Down Royal Racecourse increases revenue and customer engagement with Future Ticketing

Down Royal Racecourse - Customer Case Study

Down Royal Racecourse needed to increase commercial revenue and engage more racegoers, all while working to very tight timelines. They chose Future Ticketing’s ticketing system to help launch a faster, more effective way to sell race day tickets and annual memberships.

Future Ticketing set up and went live within 48 hours, integrating with Down Royal’s existing website and brand guidelines to create a quick, intuitive customer journey with strong conversion rates. The system also provided real-time reporting and scanning, helping staff manage events and hospitality packages more easily; Down Royal said it has supported 11 race meetings, over 43,000 customers last year, and a significant increase in customer satisfaction.

Down Royal Racecourse

Emma Meehan

Chief Executive Officer