Case Study: Virgin Active boosts member engagement and gym usage with Future Platforms

Virgin Active boosts gym usage by 70% with Future Platforms

Virgin Active sought to transform its member experience to meet evolving expectations in the fitness industry, aiming to enhance engagement and reduce churn. They partnered with Future Platforms in 2021 to develop a technology-driven, digital-first solution.

Future Platforms designed and delivered a global digital ecosystem for Virgin Active, featuring a new app with a personalized loyalty rewards program and seamless membership management. The scalable, cloud-native solution led to significant results, including 70% more gym usage, over 376,000 regular global users, and more than 2 million workout classes booked, successfully driving member retention and engagement.

Virgin Active