Case Study: International Skating Union boosts fan engagement and commercial growth with Future Platforms

International Skating Union redefines fan engagement for 330M fans with Future Platforms

The International Skating Union (ISU), the global governing body for skating sports, faced a challenge with an outdated digital presence that disconnected it from fan expectations and limited engagement and revenue. Future Platforms was engaged to shape ISU’s digital transformation strategy to better connect with its global fanbase and attract commercial partners.

Future Platforms delivered a strategic plan to reimagine ISU’s digital ecosystem into a fan-first, data-driven engagement hub. The solution included personalized content, enhanced fan journeys, and a hybrid free/subscription OTT model to monetize archive footage and live streaming. This positioned ISU for deeper fan engagement, expanded commercial opportunities, and a scalable digital infrastructure to compete at the forefront of digital sports innovation.

International Skating Union