Case Study: EE transforms Wembley fan experiences with Future Platforms

EE powers 2.1M app sessions with Future Platforms

EE, a major UK telecommunications provider, needed a partner to bring to life its bold vision for a next-generation fan experience app as part of its new partnership with Wembley Stadium. The challenge was to create a flagship application that would leverage EE's 4G network to deliver a seamless "sofa-to-seat" journey for visitors, requiring both practical tools for fans and a flexible architecture built for a long-term evolution. They selected the digital product agency Future Platforms to design and build this innovative platform.

Future Platforms delivered a comprehensive app that allowed fans to plan their entire visit, navigate the venue, and engage with live events through dynamic content. The solution was built on a flexible, composable architecture and supported by Future Platforms' transparent process and maintenance services. The results were highly successful, generating 2.1 million app sessions, 70,000 downloads, and over 58,700 planned stadium journeys, which strengthened the EE and Wembley partnership and set a new benchmark for digital innovation in sports venues.

EE