Case Study: EE delivers a seamless Glastonbury festival experience with Future Platforms

EE boosts active user sessions 264% with Future Platforms

EE, the UK’s biggest and fastest mobile network, needed to create an engaging, high-performance digital experience for attendees of the Glastonbury Festival to reinforce its brand presence. The vendor, Future Platforms, was tasked with shaping and delivering a feature-rich festival app to serve festivalgoers both online and offline.

Future Platforms developed the EE Glastonbury app with real-time event updates, offline functionality, and interactive features. The solution leveraged Google Cloud for scalability and implemented smart caching to handle thousands of users in a concentrated area. The results were a 264% increase in active user sessions and total downloads that surpassed the number of festival attendees, making the app an essential festival companion and significantly extending EE's brand reach.

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