Case Study: Domino’s Pizza becomes a digital commerce leader with Future Platforms

Domino’s Pizza drives 1162% digital revenue growth with Future Platforms

Future Platforms partnered with Domino's Pizza to transform its digital commerce capabilities. The challenge was to build a seamless, high-performance digital ecosystem to drive sales and improve the customer experience, as only 25% of sales were coming from digital platforms at the start of their partnership.

The solution implemented by Future Platforms included creating frictionless ordering, an industry-leading real-time order tracker (Pizza Tracker), and operational optimizations. This resulted in digital revenue growth of 1162%, over 44 million users, and a 69.3% increase in online orders. Future Platforms also developed the Domino’s driver app, which led to an estimated £6.5m in annual savings, cementing Domino's as a digital-first leader.

Domino’s Pizza