Case Study: TIM S.A. streamlines B2B and B2C m-commerce with Future Mind

TIM S.A launches dual-mode m-commerce app with Future Mind for 250,000 electrotechnical products

TIM S.A., a leading Polish wholesale distributor of electrotechnical products and part of the Würth Group, faced the challenge of rebuilding its mobile commerce application to better serve its diverse customer base. The company needed a single app that could provide a seamless, personalized experience tailored to the unique needs of its B2B clients, such as construction professionals, while also delivering the refinement expected from a leading B2C platform. They partnered with vendor Future Mind to leverage its expertise in m-commerce and undertake this digital transformation.

Future Mind initiated a comprehensive discovery phase, including on-site user research, to define the app's functionality and design. They then developed a native application for both iOS and Android, featuring distinct B2B and B2C interfaces. The solution included advanced B2B features like deferred payments, a shipment note scanner, and a custom cable calculator. The new TIM app, built by Future Mind, solidified the company's market leadership by providing a powerful, intuitive tool that raised the bar for electrotechnical e-commerce and empowered both business and individual customers.

TIM S.A