Case Study: Reserved achieves a data-driven mobile roadmap with Future Mind

Reserved boosts mobile strategy with Future Mind, backed by research from 20 users

Future Mind provided digital advisory and UX research services to LPP, a leading apparel retailer in Central and Eastern Europe and the parent company of the Reserved brand. The client's challenge was to plan a post-launch development roadmap for their new m-commerce app, aiming to boost user engagement and retention in a saturated market while defining the app's role in their omnichannel customer journey.

The solution involved a strategy workshop with stakeholders, followed by in-depth user interviews and usability tests with potential customers. Future Mind synthesized these insights to create a detailed customer journey map and a prioritized product roadmap. The results provided LPP with a clear, data-driven mobile app development strategy and actionable recommendations for ensuring a seamless omnichannel experience, helping them implement a long-term strategy to dominate fashion m-commerce.

Reserved (lpp)