Case Study: MOYA improves customer experience across touchpoints with Future Mind

MOYA improves customer experience with Future Mind after 13 surveys and 19 interviews

MOYA, the fastest-growing private gas station chain in Poland, faced a challenge in creating a consistent customer experience across its online and offline B2B service touchpoints. The company engaged Future Mind for a comprehensive customer experience audit to support performance, enhance usability, and identify improvements.

Future Mind conducted extensive discovery and UX research, including surveys, in-depth interviews, and customer journey mapping. This allowed them to develop a set of prioritized recommendations and an optimal communication strategy for MOYA. The results provided MOYA with a clear understanding of their customers' needs, enabling them to tailor their digital services and develop both short-term and long-term strategic plans.

MOYA