Case Study: LPP Achieves EMEA M-Commerce Leadership with Future Mind

LPP drives 50%+ of e-commerce revenue from mobile apps in 5 years with Future Mind

The customer is LPP, a leading apparel retailer in Central and Eastern Europe. LPP's challenge was to launch a decisive push into mobile commerce, beginning with no mobile presence. They needed a robust mobile strategy to deliver extraordinary omnichannel experiences, capture user attention, and leverage customer data to maximize revenue in a saturated fashion market. The vendor, Future Mind, was engaged for digital strategy and mobile app development services.

Future Mind designed a data-driven mobile strategy and engineered a modular, white-label software solution as a foundation for LPP's multiple brands. They developed award-winning apps, including for the Reserved and Sinsay brands, and implemented an innovative hyper-personalization platform. As a result, LPP became a leader in fashion m-commerce in the EMEA region within five years, with over 3.5 million app downloads for Sinsay in 10 months and the majority of the company's e-commerce revenue now coming from mobile apps.

LPP