Case Study: Kompania Piwowarska prepares for a cookieless future with Future Mind’s data strategy transformation

Kompania Piwowarska boosts data management efficiency with Future Mind

Future Mind conducted a data audit for Kompania Piwowarska, the leading brewery in Poland. The client had collected extensive user data over years, primarily through online competitions, but this data was managed by various external agencies. This made the data difficult to access and analyze, preventing them from leveraging their investment. Their challenge was to reorganize their data collection and management system to prepare for a cookieless future while ensuring scalability and compliance.

The solution from Future Mind involved strategic workshops to educate stakeholders and a comprehensive data audit. They worked with the client’s various departments to map data sources, advise on integration with a customer data platform, and develop a new data management strategy. As a result, Kompania Piwowarska adopted an overhauled strategy, improved marketing budget efficiency, and gained the ability to personalize offerings and enhance customer service.

Kompania Piwowarska