Case Study: BIG STAR boosts mobile commerce with Future Mind

Big Star drives m-commerce sales with Future Mind after surveying 800 users

Future Mind partnered with Big Star, a leading Polish fashion retail brand, to address the challenge of creating a modern and engaging mobile commerce app. The traditional brand with nearly 200 physical stores needed to understand its customers, design an attractive user experience, and develop an iOS and Android app to increase the share of mobile commerce in total sales and support international expansion.

The solution involved a comprehensive Discovery phase, user research, and the development of a native app featuring a personalized dashboard, loyalty program, and advanced product discovery tools. Future Mind implemented a robust design system with light/dark mode and integrated marketing automation for personalized recommendations. The results positioned the app as a strategic growth driver for Big Star, successfully driving sales in the m-commerce channel, streamlining transactions, and increasing customer loyalty and repeat purchases.

Big Star