Case Study: EzyAccounts cuts client churn from 20% to 13% and boosts fees with Futrli

Franchise firm EzyAccounts up their fees and reduce churn with Futrli

EzyAccounts, a fast-growing bookkeeping and advisory firm operating via a franchise model, faced inconsistent service quality across its sites because franchisees relied on offline spreadsheets. To deliver more value to clients, reduce churn and save costs, EzyAccounts adopted Futrli’s cloud forecasting and reporting tools to provide a quick, reliable and flexible way for each site to access and compare financial data.

Futrli was rolled out across the network so every franchisee could log in, share best practices and give consistent, real‑time monthly reports; this improved quality control and client advisory services. As a result, EzyAccounts’ customer churn fell from 20% to 13%, average fee income per client increased, referrals rose and operations became smoother — outcomes the company credits directly to Futrli.

EzyAccounts

Anja Childs

Bookkeeper