Case Study: Koozai achieves accurate forecasting and clear performance visibility with Futrli

Digital marketers Koozai measure and drive success with Futrli

Koozai, a digital marketing agency led by owner Ben Norman, was being held back by spreadsheets and Xero’s limited forecasting. Seeking a tool to combine financial and non‑financial data and provide reliable forward-looking insight, Koozai signed up with Futrli and used the Futrli platform plus one‑to‑one onboarding and support from a Futrli management accountant.

Futrli loaded Koozai’s data, set up forecasts and scenarios, and provided ongoing management‑accountant guidance and dashboards. The outcome was much clearer past/present/future visibility — reliable 3–4 month cashflow planning, quicker decisions that saved hours or even days previously spent reconciling spreadsheets, routine weekly checks and monthly reviews, and clear insight into staff performance — improvements Koozai directly credits to Futrli.

Koozai

Ben Norman

Managing Director