Case Study: Luma Kitchen achieves 50% sales growth with Futago

Luma Kitchen boosts sales 50% with Futago

The customer, Luma Kitchen, faced the challenge of shifting its business from a late-night pizza spot to a welcoming all-day kitchen. Its existing brand and dark space were not suited to its new breakfast, lunch, and dinner offerings and felt closed off during the day. The vendor Futago was brought in to handle the brand repositioning and rebranding.

Futago implemented a comprehensive rebrand, which included evolving the name to Luma Kitchen and creating a fresh, contemporary visual identity with a brighter color palette and clean layouts. This new system was applied across menus, packaging, signage, and digital platforms. The results for Luma Kitchen included a 50% sales growth and the ability to reach four more countries.

Luma Kitchen