Case Study: NetBase achieves actionable social media insights and fast production-ready dashboards with FusionCharts

NetBase uses FusionCharts to help brands discover actionable insights from social media

NetBase, a California-based provider of social media intelligence and brand management tools, built the Insights Scorecard to quantify brand equity from social chatter using metrics like Share of Buzz, Net Sentiment and Passion Intensity. To communicate those metrics effectively, the team needed a comprehensive, highly customizable charting solution that supported standard and advanced visualizations (line, bar, bubble, sparklines) and offered strong support and visual appeal.

After evaluating options, NetBase chose FusionCharts for its rich, professional-looking chart library, ease of customization and responsive support. Developers moved from prototype to production in weeks, the enhanced dashboards improved reporting and competitive brand comparisons, customers responded positively to the visuals and usability, and NetBase plans to roll FusionCharts into future projects.

NetBase

Jens Tellefsen

VP, Product Management