Case Study: True Kit enhances UX and drives sales with Fusion5 and Shopify Plus

True Kit boosts sales with Fusion5 and Shopify Plus after 8 years on Shopify

True Kit, a category-leading inflatable boat manufacturer, faced the challenge of an outdated Shopify store that was no longer effectively guiding customers through their purchase journey. Their existing site failed to provide the right information at different buying stages and needed to be revamped in time for their crucial US Summer sales period. They partnered with Pocket Square by Fusion5 to enhance the user experience and drive sales.

Pocket Square by Fusion5 implemented a solution by migrating True Kit to Shopify Plus and customizing a theme to create an aspirational yet detailed user journey. This included building specific pages to communicate the brand's unique value and cater to different customer personas. The result was a successfully launched site that significantly improved site performance, brand affinity, and revenue, equipping True Kit to drive growth in new markets.

True Kit