Case Study: Cropmark Seeds achieves 500% transaction growth with Fusion5 and NetSuite

Cropmark Seeds - Customer Case Study

Cropmark Seeds, a breeder and marketer of pasture seed varieties, needed to replace a slow, clumsy legacy system that could not keep up with its growth, more complex seed stock tracking, or the sharp rise in sales transactions from a new strategic alliance with Ravensdown. The company also wanted better reporting, mobile access for field staff, and a cloud-based platform to future-proof operations. Cropmark Seeds chose Fusion5 and NetSuite to meet these needs.

Fusion5 implemented NetSuite to manage seed quality, line-number traceability, ERP/CRM access, and reporting, eliminating spreadsheet duplication and simplifying sales dispatch and field work. The results were significant: transaction volumes rose by around 500% without adding staff, processing times improved, and the project came in at under 50% of the planned implementation budget. Fusion5’s work was praised for its professionalism, and Cropmark Seeds found the new system easier to use, with popular dashboards and KPIs supporting day-to-day decision-making.

Cropmark Seeds

Paul Mckenzie

Financial Controller