Case Study: Victoria University of Wellington achieves 32% more international student acceptances with Fusion5 and Oracle Service Cloud

Boosting international student conversion rates by 32% with Oracle Service Cloud

Victoria University of Wellington wanted to grow its international postgraduate student population, but it was struggling to handle hundreds of enquiries from prospective students and improve how it communicated with them. It turned to Fusion5 and Oracle Service Cloud to create a single cloud-based student management and marketing platform that could speed up responses and better support international recruitment.

Fusion5 implemented Oracle Service Cloud to centralize enquiries, build a self-service knowledge base, and automate targeted email campaigns. The results were strong: enquiry response times improved from four to six days to one to two days, enquiry volume needing staff attention fell by 25%, and international student acceptances rose by 32%. Victoria University of Wellington also achieved a 50% open rate and 15% click-through rate on customized emails, while reducing staffing, marketing, and international mail costs.

Victoria University of Wellington

Charles Brooks

Emarketing Coordinator