Case Study: Black Market boosts eCommerce conversion with Shopify Plus and Fusion5

Black Market launches Shopify Plus with Fusion5, achieving zero-bug rollout and higher conversions

Black Market, a premium wine retailer, faced the challenge of an aging and outdated custom-built eCommerce platform that was hindering its scalability and ability to innovate. To modernize its online experience and maintain its market leadership, the company partnered with Fusion5 to migrate to Shopify Plus.

Fusion5 delivered a comprehensive solution that included a UX discovery process, a seamless platform migration, and the integration of key technologies like Klaviyo and Okendo. They also built a custom supplier portal and a dedicated trade experience. The result was a flawless launch with zero bugs, leading to an immediate increase in conversion rates and revenue growth for Black Market. Fusion5 provided the client with a modern, scalable foundation for future innovation.

Black Market