Case Study: Lansinoh UK achieves 40% of total revenue from paid search with Fusion Unlimited

Lansinoh UK drives 40% of total revenue with Fusion Unlimited

Lansinoh UK, a well-established brand supporting new mothers, partnered with Fusion Unlimited to increase brand awareness and drive sales growth through digital channels. The challenge was to effectively reach expecting parents and launch new products in a competitive market.

Fusion Unlimited implemented a targeted paid media strategy across search and social platforms, utilizing Performance Max campaigns and first-party data to engage customers. This solution delivered significant results for Lansinoh UK, with paid search driving 40% of total annual revenue and paid activity achieving an 18% year-over-year uplift in newsletter signups. Fusion Unlimited consistently outperformed forecasting, establishing the brand as a key player in digital growth.

Lansinoh UK