Case Study: Watsontown Trucking achieves record driver recruitment growth with FATj.com

How FATj.com is helping Watsontown Trucking set a new driver recruitment record.

Watsontown Trucking Company, a family-owned, asset-based motor carrier headquartered in Milton, PA, needed a better way to recruit qualified drivers after past advertising and recruitment services produced too many low-quality leads and high application volume to manage. The company turned to Fusion Recruiting Labs’ FATj.com (FindATruckerJob.com) to improve driver recruitment and generate more relevant applicants.

Fusion Recruiting Labs built a campaign for FATj.com based on Watsontown’s hiring areas, pay packages, and company offerings, while also using internal performance data and input from similar clients. The result was an immediate boost of about 18% in acceptable applications and 23% in overall applications, helping Watsontown fill its largest-ever training class and schedule training four weeks in advance.

Watsontown Trucking Company

Gerald Woolcock

Director of Recruiting and Driver Relations