Case Study: Midnite Express achieves better driver recruitment results with FATj.com

How FATj.com helps Midnite Express find drivers in a tight labor market.

Midnite Express, an asset-based trucking company based in West Fargo, North Dakota, needed help finding qualified drivers in a tight labor market. It had tried traditional advertising and multiple online recruiting services, but many did not deliver exclusive, direct applications as promised. Fusion Recruiting Labs’ FATj.com recruiting platform was the solution under review.

Fusion Recruiting Labs’ FATj.com helped Midnite Express generate more qualified applications and became its top-performing lead source. The company added social media lead generation campaigns, reporting, and analytics to the mix, and Midnite Express reported better results with less effort. Customer service was also a standout, with the vendor’s support helping make the partnership successful.

Midnite Express

Mark Wolter

Director of Safety and Maintenance at North Dakota’s Midnite Express