Case Study: Bayard Advertising achieves higher-quality driver leads with Fusion Recruiting Labs

FATj delivers quality leads and outstanding customer service

Bayard Advertising, a long-established family-owned advertising agency, needed a better way to deliver qualified truck driver applicants for its Transportation and Logistics division. Their challenge was finding job seekers who matched specific carrier requirements, rather than sending broad multi-carrier applications that diluted lead quality.

Fusion Recruiting Labs’ platform, used through Find A Trucker Job (FATj) and its Fusion Recruit mobile-apply solution, helped Bayard generate direct, carrier-specific leads and improve campaign targeting and screening. The result was stronger lead quality, better customer service, and a top lead-source ranking for Bayard; Greg Parker said FATj ranked in the 90th percentile for lead value and consistently delivered on its “Value over Volume” promise.

Bayard Advertising

Greg Parker

Vice President, Client Services