Case Study: Bag Solo boosts customer acquisition with Fusion Analytics

Supporting a start-up travel company with their customer acquisition

The start-up travel company Bag Solo sought help from Fusion Analytics to improve its customer acquisition efforts. The challenge was to better understand the customer journey from partner sites and to measure the effectiveness of their email broadcasts for driving both online and offline sales.

Fusion Analytics implemented a test using their WebFusion software to measure the response from two different email channels. The analysis revealed that one channel was vastly more effective, generating 97.5% of sales while costing ten times less than the other. As a result, Bag Solo was able to divert more effort into the high-performing channel, leading to a ten-fold increase in future performance.

Bag Solo