Case Study: Lloyd James Media achieves faster, more commercial data modelling with Fusion Analytics

Lloyd James Media - Customer Case Study

Lloyd James Media, a multi-channel data agency, managed a dataset of 50 million UK consumers but struggled to provide versatile, ranked data selections for their clients. They approached Fusion Analytics seeking a more commercial and efficient way to organize and sell their modelled data to meet specific customer demands.

Fusion Analytics implemented a multi-variate regression model that ranked the entire consumer base by desired outcomes, such as the likelihood of becoming a customer. This solution significantly reduced processing times, enabling Lloyd James Media to deliver model reports and selections within days. The new, user-friendly system empowered their sales team, accelerated production, and created a more profitable and sustainable commercial approach for the business.

Lloyd James Media

Sharon Pink

Account Manager