Case Study: Fiserv enhances small business spending insights with FuseLab Creative's data-driven index platform

Fiserv powers its Small Business Index with FuseLab Creative, backed by data from 2 million businesses

Fiserv, a major financial services provider, required a sophisticated web platform to present its Small Business Index, a tool designed to track and visualize U.S. consumer spending trends. The challenge was to create a flexible UX/UI design capable of accommodating monthly data updates while remaining fully functional and intuitive across both desktop and mobile environments. They partnered with the design agency Fuselab Creative to develop this data-rich fintech application.

Fuselab Creative designed and developed a comprehensive web platform featuring interactive data visualization modules, GIS-based mapping, and sophisticated search functionality by sector or region. The solution was built on a flexible design system to allow for monthly updates and provides users with the ability to easily filter and compare data. The resulting platform is based on reliable point-of-sale data from millions of businesses, making it a vital and trusted tool for policymakers, economists, and business owners to make informed decisions.

Fiserv