Case Study: Cheetos drives product trial and fan engagement with Fuse Marketing's mobile soccer tour

Cheetos engages 60,000 consumers with Fuse Marketing's mobile tour

Frito-Lay's Cheetos brand sought to engage consumers and drive product trial for its new Flamin' Hot! Cheetos line extension. The challenge was to create an impactful consumer experience that would encourage sampling and build excitement around the launch. To address this, they partnered with the vendor Fuse Marketing.

Fuse Marketing developed and executed a mobile marketing tour that brought an experiential event to Mexican National Soccer Fútbol Fiesta events across the US. The solution featured a family-friendly celebration of soccer culture, including clinics, soccer bowling, and greenscreen photos, all centered around the Los Cheetahs freestyle soccer team. This approach by Fuse successfully engaged 60,000 consumers, distributed 40,000 product samples, and drove significant foot traffic to 40 Kroger retail locations.

Cheetos