Case Study: Soles4Souls boosts awareness and donor value with FUSE Create

Soles4Souls boosts awareness 27% with FUSE Create

The nonprofit Soles4Souls, which provides shoes and clothing to those facing economic hardship, faced the challenge of having a complicated mission that prevented it from becoming a common household name. To address this, the vendor FUSE Create was engaged to develop a new brand strategy and campaign.

FUSE Create developed a campaign that reimagined the familiar "No Shirt. No Shoes. No Service" sign to communicate the concept of opportunity. They replaced "No Service" with phrases like "No Employment", "No Home", and "No Future". This solution led to significant results, including 964 million media impressions, a 2,717% year-over-year increase in monthly donor lifetime value, a 27% increase in awareness, and a 620-point lift in share of voice, moving Soles4Souls from 5th to 4th in awareness amongst its competitors.

Soles4Souls