Case Study: Sleep-Eze boosts sleep-aid sales with FUSE Create

Sleep-Eze boosts unit sales 52% in one week with FUSE Create

The customer Sleep-Eze, a sleep-aid brand, faced the challenge of standing out in a competitive market where competitors were all parodying sleep. The vendor FUSE Create was engaged to develop a new brand strategy and creative campaign.

FUSE Create implemented a solution by repositioning Sleep-Eze to focus on the real benefit of a good night's sleep: how it makes you feel the next day. They broke category conventions with a unique, surreal campaign. This approach resulted in Sleep-Eze's best sales week in two years, with a 52% increase in units sold and a 12% increase in dollar sales year over year, generating 4 million media impressions.

Sleep-Eze