Case Study: Ricola achieves #2 new item in the category with FUSE Create's Coat Your Throat launch

Ricola launches Throat Balm with FUSE Create, reaching #2 new item in 8 weeks

For Ricola US, the challenge was to launch a new product, Ricola Throat Balm, and establish a new "Everyday Care" usage occasion outside of the traditional cough and cold season. The brand needed to communicate a new benefit—coating and protecting the throat—to the US market. They partnered with the vendor FUSE Create to develop a purpose for this new product launch.

FUSE Create developed an integrated launch strategy featuring Ricola's first-ever 3D animated commercial to visualize the product's ingredients and a comprehensive three-tier influencer program. This solution resulted in the new product becoming the #2 item in its category within just eight weeks. The campaign also generated 540 million impressions and achieved a 93% brand memorability score, significantly exceeding category norms.

Ricola