Case Study: Ricola boosts throat care brand engagement with FUSE Create

Ricola boosts box volume sales 162.4% with FUSE Create

The customer Ricola faced the challenge of standing out in the highly competitive marketing environment of the World Cup, needing to reposition its brand beyond cough and cold care. The vendor FUSE Create developed a creative strategy to address this.

FUSE Create's solution was to transform the brand name into "Ricolé," integrating it into football's iconic fan chant. They executed an integrated, hyper-local campaign in Toronto and Vancouver to authentically connect with fans. This strategy generated 826 million impressions, media pickups in 13 countries, and a 19% lift in brand conversation. It also drove a 162.4% year-over-year increase in box volume sales and a 2.7-point lift in dollar share.

Ricola