Case Study: Hilton Delights Golf Fans with a Pop-Up Hotel Experience by FUSE Create

Hilton drives 500M media impressions with FUSE Create

The customer Hilton faced the challenge of demonstrating the quality of its hotel stays as people began traveling again, particularly when launching a new partnership with Golf Canada. A standard booth at a PGA event was deemed insufficient. The vendor FUSE Create was engaged to develop a solution.

FUSE Create implemented a solution by building a 200-square-foot pop-up hotel room directly on the golf course for the RBC Canadian Open and CP Women’s Open. This allowed six fans to experience a luxury stay just off the green. The vendor supported the activation with PR, digital, influencer outreach, and social content. The campaign generated over 500 million media impressions, 273+ media stories, and was reported on in 7 countries, making it the most talked-about campaign in Hilton Canada's history.

Hilton