Case Study: Union City Board of Education boosts bilingual community awareness with Furia Rubel

Union City Board of Education boosts bilingual outreach to a 95% Hispanic audience with Furia Rubel

The Union City Board of Education faced a challenge in raising awareness among its primarily Spanish-speaking community about the school district's many accomplishments and free community programs. To address this, they engaged the public relations and marketing firm Furia Rubel for strategic communications counsel.

Furia Rubel implemented a comprehensive bilingual Spanish/English awareness campaign. The solution included a myriad of deliverables such as the design of the district website, community awareness campaigns, promotional materials, and strategic support for grand openings and new initiatives. The campaign was highly successful, generating unprecedented traffic to the client's website and positive local feedback. Furia Rubel's work helped unify the Board's message and successfully educate the community.

Union City Board of Education