Case Study: Township of Upper Providence refreshes its municipal brand with Furia Rubel

Township of Upper Providence wins 96.5% resident approval with Furia Rubel rebrand

The Township of Upper Providence, a municipality in Montgomery County, Pennsylvania, sought to revitalize its image through a new logo and tagline to serve its residents, businesses, and visitors. The marketing and PR firm Furia Rubel was engaged to lead this municipal rebranding effort.

Furia Rubel conducted extensive research, including community surveys, which led to the new tagline "Rooted in history, growing in promise" and a redesigned township seal. The firm also provided a brand standards manual. The results were highly successful, with 96.5% of surveyed residents approving the new brand and 100% adoption achieved within the first year.

Township of Upper Providence