Case Study: Rohm and Haas raises awareness for its community outreach program with Furia Rubel

Rohm and Haas earns 8.3 million media impressions with Furia Rubel

Furia Rubel was retained by Rohm and Haas, a specialty materials manufacturer, to provide public relations support for the launch of a community outreach program. The challenge was to generate publicity for the Bridesburg Cool Block Project, a philanthropic initiative where Rohm and Haas provided a grant and its cool roof elastomeric reflective coating to insulate a block of row homes. The objectives were to raise local and trade media awareness, reinforce the company's commitment to social responsibility, and educate consumers on the product's energy-saving benefits.

Furia Rubel implemented a strategic five-stage media relations campaign designed to attract local and trade attention. The solution leveraged summer heat waves for timely coverage and included a media event at the project site. The campaign successfully resulted in over 8.3 million media impressions, reached audiences across three states via TV and radio, and secured eight feature stories in trade publications.

Rohm and Haas