Furia Rubel
73 Case Studies
A Furia Rubel Case Study
The Philadelphia office of Chamberlain Hrdlicka engaged Furia Rubel Communications for a public relations initiative. The challenge was to capitalize on the firm's innovative appointment of a business professional to head its IP practice group and to generate significant media attention for this story and the firm's post-merger success.
Furia Rubel developed and implemented a targeted PR campaign that successfully secured coverage in major industry publications. The results were substantial, including over 105 media placements, more than 120 million media impressions, and an advertising value equivalency exceeding $1.11 million. The campaign delivered a 910% return on investment for the client.