Case Study: Pennsylvania Biotechnology Center achieves a successful biotech launch with Furia Rubel

Pennsylvania Biotechnology Center boosts grand opening ROI over 300% with Furia Rubel

The Pennsylvania Biotechnology Center, a biotech startup incubator, faced the challenge of introducing its new state-of-the-art facility to the public and garnering support from legislators and community leaders. They turned to vendor Furia Rubel for strategic public relations and marketing efforts to plan a grand opening event.

Furia Rubel executed a grand opening that generated significant media coverage, including an exclusive cover story and broadcast news segments, resulting in an estimated 4.6 million media impressions. The campaign's return on investment exceeded 300 percent and successfully laid the foundation for the center's ongoing success, which later included the creation of hundreds of jobs and companies valued at over $1.2 billion.

Pennsylvania Biotechnology Center