Case Study: Penn Community Bank builds a trusted new brand and drives nearly 400% ROI with Furia Rubel

Penn Community Bank achieves nearly 400% ROI with Furia Rubel

Penn Community Bank, formed by the unification of two mutual banks in Bucks County, faced the challenge of retaining customers and acquiring new ones without being perceived as just another corporate merger. They engaged the vendor Furia Rubel for brand development and a multifaceted communications campaign to position the new entity as a trusted, local, and independent institution.

Furia Rubel implemented a strategy that included market research, internal communications, community relations, and media outreach. The solution involved creating the new bank's brand, crafting key messages, and executing a prolonged campaign that included events, advertising, and targeted media pitches. The results were highly successful, yielding nearly 400% return on investment, $884,229 in advertising value equivalency, and over 18 million impressions from print articles alone.

Penn Community Bank