Case Study: NewCourtland strengthens senior living marketing with Furia Rubel

NewCourtland boosts website traffic 200% with Furia Rubel

The customer, NewCourtland, a provider of home- and community-based senior services, faced the challenge of increasing its marketing and public relations activity to reach seniors and their families in a competitive landscape. They partnered with the vendor Furia Rubel for strategic senior living services marketing and public relations support.

Furia Rubel implemented a comprehensive solution that included brand design and development, a brand standards guide, display advertising, PowerPoint design, and multiple website designs. A key deliverable was an interactive location map. This work resulted in a 200% increase in website traffic after a redesign. Furia Rubel also produced over 300 collateral pieces and supported more than 50 event promotions, significantly enhancing NewCourtland's market engagement.

NewCourtland