Case Study: New Vitae Wellness & Recovery boosts brand awareness and referrals with Furia Rubel’s behavioral health marketing and PR

New Vitae Wellness & Recovery boosts new website sessions 70% with Furia Rubel

New Vitae Wellness & Recovery, a behavioral health care organization, sought to expand its footprint and provide services to more people. The organization retained Furia Rubel as its marketing and public relations agency of record to assist with this growth, which included the challenge of renaming and rebranding from its former identity.

Furia Rubel implemented a comprehensive solution that included renaming the organization, developing a new brand and website, and creating a multi-pronged marketing and PR strategy with sub-brands and video content. The results were significant, with the new website achieving a 70% average quarterly increase in sessions and a 50% increase in new users since its launch, in addition to generating over 100 million readers of online news coverage.

New Vitae Wellness & Recovery