Case Study: Hepatitis B Foundation boosts global awareness and fundraising with Furia Rubel's nonprofit public relations

Hepatitis B Foundation drives 1 billion+ media impressions with Furia Rubel

The Hepatitis B Foundation, a national nonprofit dedicated to finding a cure for hepatitis B, engaged Furia Rubel for nonprofit public relations. Their challenge was to increase awareness and name recognition, clearly communicate their complex structure, and position their staff as thought leaders to help raise funds.

Furia Rubel implemented a comprehensive public relations strategy for the Hepatitis B Foundation that included media relations, event promotion, and awareness campaigns. Over 14 years, the vendor secured an estimated 1 billion+ media impressions, achieved a media placement value exceeding $5 million, and generated over 40,000 views for campaign videos, significantly raising the foundation's international profile.

Hepatitis B Foundation