Case Study: Eisenberg Rothweiler secures major media coverage for a civil rights lawsuit with Furia Rubel

Eisenberg Rothweiler earns 109 media pieces with Furia Rubel

The customer, Eisenberg Rothweiler, a Philadelphia personal injury law firm, faced the challenge of generating significant media attention for a press conference announcing a civil rights lawsuit against the City of Philadelphia. They needed to publicize the case and pressure officials despite competing with several major news events on the same day. The firm engaged the public relations agency Furia Rubel for strategic counsel and media outreach.

Furia Rubel implemented a solution that included comprehensive media research, strategic planning, and the production of full media assets like a press kit, photos, and video B-roll. This preparation ensured coverage could be secured even when most local journalists were assigned elsewhere. Their efforts resulted in 109 pieces of media coverage, an estimated 1.26 billion in possible online readership, 1 million coverage views, and 548 social shares, successfully bringing major public and official attention to the case.

Eisenberg Rothweiler