Case Study: Cohen & Malad, LLP boosts awareness with Furia Rubel’s strategic advertising campaign

Cohen & Malad, LLP boosts referral awareness with Furia Rubel's strategic ad campaign

The customer, Cohen & Malad, LLP, an Indianapolis personal injury law firm, faced the challenge of standing out in a highly competitive market to attract more referrals from other attorneys. The vendor, Furia Rubel, was hired to create a strategic personal injury law firm advertising campaign to sharpen the firm's image and increase its awareness.

Furia Rubel designed and implemented an edgy, highly effective print advertising campaign featuring dramatic imagery and clever text to highlight the firm's willingness to take on risky cases. The solution successfully increased awareness of Cohen & Malad, LLP among prospective referring attorneys. The campaign was so well-received that one ad was printed and hung in the firm's office as a visual reminder of their brand message.

Cohen & Malad, LLP