Case Study: Citrin Cooperman Boosts Philadelphia Brand Awareness with Furia Rubel's PR Campaign

Citrin Cooperman achieves 400%+ ROI with Furia Rubel

Citrin Cooperman, a full-service accounting firm, sought to build its brand and raise awareness among prospective clients after opening a new Philadelphia office. The firm hired Furia Rubel to handle its accounting firm public relations and marketing with the goal of developing local media relationships.

Furia Rubel implemented a media relations campaign that secured speaking engagements, feature stories, and monthly columns in targeted publications. This strategy successfully positioned Citrin Cooperman as a thought leader. The campaign achieved a consistent return on investment of over 400 percent and earned three Marketing Achievement Awards from the Association for Accounting Marketing.

Citrin Cooperman