Case Study: One Tail at a Time grows recurring giving and donor personalization with Funraise

One Tail at a Time Relies on the Automagic of Funraise

One Tail at a Time, an animal-fostering nonprofit, faced the challenge of a surge in foster applications and potential donor instability at the onset of the COVID-19 pandemic. They relied on the automations and reporting features of the Funraise fundraising platform to guide their response and manage their established recurring donor program.

Using Funraise, One Tail at a Time was able to personally engage their recurring donors and seamlessly integrate the new applicants into their community. The results were substantial, as Funraise helped them achieve a 1000% growth in their recurring program from 2016 to 2020. In 2020, they also reported rescuing 88% more animals than in the previous year.

One Tail at a Time