Case Study: Innocence Project achieves stable Salesforce fundraising integration with Funraise

Innocence Project finds stability in Funraise's Salesforce integration

Innocence Project, a nonprofit organization, sought a flexible and reliable fundraising integration with Salesforce to eliminate data duplication and properly manage donor information, particularly for high-value and recurring supporters. They partnered with Funraise to find this solution.

Funraise implemented its seamless Salesforce integration, which accurately routed donation data into the proper fields and campaigns. This allowed Innocence Project to effectively segment donors and launch targeted engagement efforts. The results were significant growth; within three years, they raised over $20 million online, with their recurring revenue program alone generating over $6.3 million from more than 10,000 donors.

Innocence Project

Beth Hintze

Director of Development Operations and Data Systems