Case Study: YMCA of Middle Tennessee exceeds gala fundraising goals with Funraise

How YMCA Used Funraise App at Their Benefit Gala

The YMCA of Middle Tennessee sought to enhance fundraising at its annual gala and elevate donor engagement beyond the level achieved in previous years. They turned to the vendor Funraise and implemented its app featuring PayPal Here technology to address this challenge.

Funraise provided a solution that allowed the organization to accept onsite credit card donations at every table. This real-time capability, synchronized with a fundraising meter displayed on screens, created excitement and friendly competition among donors. The results were significant: the gala raised $78,000 onsite, achieving 156% of its goal. Furthermore, the average donation size increased by 150% over previous years, and the integrated system automatically updated donor profiles in Funraise's CRM for immediate and future engagement.

YMCA of Middle Tennessee

Elise Dugger

Associate Director